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Posted by MiriamEllis
“Why, there’s a change in the weather, there’s a change in the sea
So from now on, there’ll be a change in me.”
Ethel Waters - There’ll Be Some Changes Made
Change happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business listing. As a tiny experiment, I used a Google account I had never used before for any Maps tasks, recommending that Google correct the name. It took 48 hours for my suggestion to be implemented and for me to receive a thank-you email from Google. Just like that.
I like this particular business and didn’t want them to get in trouble with Google, but you can’t count on all your neighbors (or their marketers) to have the same civic-minded motivations. Negative SEO in the form of nefarious local listing edits to your name, address, and phone number (NAP) is a genuine threat to traffic, leads, and sales, requiring due vigilance.
Google makes...
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Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts was originally posted by Video SEO Services Breaking News
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