How to Uncover Hidden Keyword-Level Data Using Google Sheets

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TL;DR

Keyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement metrics together (for free!). It’s not perfect keyword-level data, but in 7 steps you can see the keywords that drove clicks to a page and the organic engagement metrics for that page, all together in one place. The Google Analytics Add-on for Google Sheets will pull organic landing page engagement metrics, and the Search Analytics for Sheets Add-on will pull the top queries by landing page from Search Console. Then, use VLOOKUP and an Array Formula to combine the data into a new tab that has your specified landing pages, the keywords that drove clicks there, and the specified engagement metrics.

What do you mean you don’t know which keyword drove that conversion?

Since the disappearance of keyword-level data in Google Analytics,...

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How to Uncover Hidden Keyword-Level Data Using Google Sheets was originally posted by Video SEO Services Breaking News