Proximity to Searcher is the New #1 Local Search Ranking Factor

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Posted by Whitespark

Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”

For example, take a look at the results I get for “plumbers”:

(Searched in an incognito Chrome browser on PC in Edmonton)

Here’s a quick summary of the basic local ranking factors for the businesses in this local pack:

Notice that:

• None of the businesses have claimed/verified their Google listing.
• None of the businesses have any Google reviews.
• Only one of the businesses even has a website!

Surely, Google, there are more prominent businesses in Edmonton that deserve to rank for this term?

Here’s the data table again with one additional point added: proximity to the searcher.

These business are all so close to me that I could walk to them in about 8 to 15 minutes. Here’s a map of Edmonton with pins for my location and...

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Proximity to Searcher is the New #1 Local Search Ranking Factor was originally posted by Video SEO Services Breaking News