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Posted by MiriamEllis
Your local SEO agency needs new clients in 2017. Your department needs to convince management to earmark robust resources for local SEM this year. What if the only thing standing in your way is presentation?
In the 10+ years I’ve been consulting with local businesses, I’ve watched our industry grow to absorb an incredibly diverse set of disparate-seeming tasks. The breadth of the lingo alone is on the verge of becoming a dialect of its own. Here, supporting our Moz Local product, some of my internal communications with team members read like a code, packed with acronyms, abbreviations, and shorthand references that encapsulate large concepts which, while perfectly understood between local SEOs, would likely mean little to many CEOs or local business owners. In other words: shoptalk. Every industry has it.
The ability to codify and convey a complex concept by distilling it down to its essence is critical to the art of the pitch. Tell your new lead or your...
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Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People was originally posted by Video SEO Services Breaking News
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