Why Your Mobile Customers are the New Focus Group

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Posted by EmilyCarrion

What if you didn’t have to wait months to find out how a new feature is resonating with your audience? What if you could hear from 25 percent of your audience on a regular basis — not just the vocal minority?

I’m going to show you how you can leverage your mobile app audience for rapid feedback loops and why traditional focus groups are dead.

The problem with focus groups

Yes, focus groups are a great way to learn about how a potential demographic will respond to a yet-to-be released product. They can give you a sense of how your brand resonates in the market as a whole. They often provide insight into usability, overall experience, and more. They're also a great way to learn about what's going well and what can be improved with your online experience.

But there are a few common issues with focus groups that are tough to avoid, especially when you work in software:

Small, localized groups typically aren't generalized.

A rule of thumb in inferential...

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Why Your Mobile Customers are the New Focus Group was originally posted by Video SEO Services Breaking News