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Posted by SarahBird
I have a longstanding tradition of boring Moz readers with our exhaustive annual reports (2012, 2013, 2014, 2015).

If you’re avoiding sorting the recycling, going to the gym, or cleaning out your closet, I have got a *really* interesting post that needs your attention *right now*.
(Yeah. I know it’s March. But check this out, I had pneumonia in Jan/Feb so my life slid sideways for a while.)
Skip to your favorite parts:
Part 3: Oh hai, elephant. Oh hai, room.
Part 4: More wood, fewer arrows
Part 5: Performance (metrics vomit)
Part 1: TL;DR
We closed out 2016 with more customers and revenue than 2015. Our core SEO products are on a roll with frequent, impactful launches.
The year was not all butterflies and sunshine, though. Some of our initiatives failed to produce the results we needed. We made some tough calls (sunsetting some products and initiatives)...
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The Moz 2016 Annual Report was originally posted by Video SEO Services Breaking News
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