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Posted by SimonPenson
Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly.
It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, a major new survey of senior UK marketers this month as part of a campaign to help create healthy debate around the misunderstood tactic.
With more budget than ever before pouring into the approach (60% of those surveyed said they were opening the purse strings further in 2017) 92% admitted to not knowing exactly how they should execute.
To check out all the results from the survey, click below (opens up in a new tab):
The biggest pain point of all to come out of the State of Content Marketing survey?
"Producing engaging content, consistently."
I had been reading all the results with mild interest until those words stopped me dead...
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Constant Content: The Silver Bullet for Failing Content Marketing Strategy was originally posted by Video SEO Services Breaking News
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