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Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.
Sounds fairly straightforward, right?
Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat.
"That makes no sense to me," he said, pushing his chin forward and tilting his head, as if waiting for me to admit that I was pulling his leg. "You mean, there’s all this stuff [an SEO] does on my site? And there is stuff that we — me, my team and [the SEO] — should be doing off our site as well? That’s like telling me, 'It’s not enough that you live and pay for a nice house in a gated community. You also need to guard the gate to the...
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8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation was originally posted by Video SEO Services Breaking News
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