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Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunded. These publications can use content marketing and search marketing concepts within their online distribution strategy to better reach their audiences and to compete with bigger publications.
Platforms as distributors
Somehow, platforms have long been both the saviors and the destroyers of the digital publishing industry. Regardless, they've become a necessary evil for the content distribution strategy of almost all online publishing companies. There's no real harm in trying...
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How Small Digital Publishers Can Grow Their Network and Save Time was originally posted by Video SEO Services Breaking News
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