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Posted by sam.nemzer
While working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!).
In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to improve a site’s performance — if nothing can be implemented, our advice is worthless. Something we like to say at Distilled is that “it's not our job to deliver reports, it's our job to effect change.” In order to make this a reality for clients with the types of issues I mention above, it’s necessary to explore alternative ways of getting changes made.
One option for this is to implement some sort of "meta-CMS." This is a system that sits on top of an existing CMS, and allows you to make specific changes to pages on a site, bypassing the technical...
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How to Implement SEO Changes Using Google Tag Manager was originally posted by Video SEO Services Breaking News
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