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The #Sponsored session at Advertising Week 2017 promised to shed light on the do’s, don’ts, and grey areas of #sponsored content “from multiple points of view.” And the panel discussion started off strongly.
Mary Orton, the style blogger behind Memorandum and the co-founder of Trove, a mobile style app, talked about how the updated FTC requirements have changed she discloses paid partnerships. Orton said she thought #ad and #sponsored are terms from another era and a different medium. The high profile influencer added that she only works with brands that she actually uses and often creates more content than an agreement calls for because she so passionate about the brand. Now, that promised to be a point of view that coulda been a contender.
Melissa Davis, the EVP of ShopStyle, the world’s most fashionable search engine, added her two cents on how to be successful, creative, and remain authentic while working within the guidelines of the FTC.
Kim Waite, the VP Global...
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How to Stay on the Right Side of the FTC When Publishing a Sponsored Video was originally posted by Video SEO Services Breaking News
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