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Posted by Dr-Pete
Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description limit of 300 characters.
Back in spring of 2015, we reported that Google search snippets seemed to be breaking the 155-character limit, but our data suggested that these cases were fairly rare. At the end of November, RankRanger's tools reported a sizable jump in the average search snippet length (to around 230 characters). Anecdotally, we're seeing many long snippets in the wild, such as this 386-character one on a search for "non compete agreement":
Search Engine Land was able to get confirmation from Google of a change to how they handle search snippets, although we don't have specifics or official numbers. Is it time to revisit our guidelines on...
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How Long Should Your Meta Description Be? (2018 Edition) was originally posted by Video SEO Services Breaking News
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