Friday, June 1, 2018

PICA Protocol: A Visualization Prescription for Impactful Data Storytelling - Whiteboard Friday

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Posted by Lea-Pica

If you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. In this edition of Whiteboard Friday, we're thrilled to welcome data viz expert Lea Pica to share her strategic methodology for creating highly effective charts.

A Visualization Prescription for Impactful Storytelling

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Video Transcription

Hello, Moz fans. Welcome to another edition of Whiteboard Friday. I'm here to talk to you this week about a very hot topic in the digital marketing space. So my name is Lea Pica, and I am a data storytelling trainer, coach, speaker, blogger, and podcaster at LeaPica.com.

I want to tell you a little story. So as 12 years I spent as a digital analyst and SEM, I used to present insights a lot, but...


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PICA Protocol: A Visualization Prescription for Impactful Data Storytelling - Whiteboard Friday was originally posted by Video SEO Services Breaking News

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