Game Changing Technology for any Business
Posted by Emily.Potter
Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator:
I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.
What do you think the EU antitrust case is about?! Or do you suddenly care because it affects your clients?
— Barry Adams (@badams) March 15, 2018
Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. Is this an ethical move by Google? Did you deserve the business they're taking in the first place? Will SEO soon be dead? Or can we do what we’ve always done and adapt our strategies in smart, agile ways?
It’s hard to think...
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