Wednesday, January 2, 2019

How to Research, Monitor, and Optimize for Questions

Game Changing Technology for any Business

Posted by AnnSmarty

Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now:

  • Niche question research is the most powerful content inspiration source
  • Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement
  • Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them?
  • Question research allows you to understand natural language better and optimize for voice search
  • Question optimization allows for increased organic search visibility through both featured snippets and Google's "People Also Ask" results.

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. Here's just one of their recent experiments showing a multifaceted featured snippet, addressing a...


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How to Research, Monitor, and Optimize for Questions was originally posted by Video SEO Services Breaking News

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