Mapping the Overlap of SERP Feature Suggestions

Game Changing Technology for any Business

Posted by TheMozTeam

From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes, the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

In fact, the increase of topics and entities as a way of navigating and indexing the web was one of the biggest developments in search in 2018. This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills.

We wanted to see how much overlap might exist across these different SERP features. Does Google give us a lot of new keywords to work with or just suggest the same stuff over and over again? Do we need to pay attention to each SERP feature when building out our SEO strategy or can we overlook a few? We dug into a bunch of data in STAT to find...

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Mapping the Overlap of SERP Feature Suggestions was originally posted by Video SEO Services Breaking News