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Posted by SimonPenson
Content promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough.
What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every channel in real time?
It may sound like a pie-in-the-sky opportunity but the reality is such an option is actually very, very close. In fact, for some it already exists.
That option is ‘programmatic.’
Although still in its infancy from a content perspective, the technology and methodology behind it offers massive potential for the world of content marketing, and even SEO.
So, what is programmatic?
For those not fluent in the often complex and seemingly inaccessible world of programmatic and its associated buzzwords and acronyms, let’s go back to the basics for a second.
Programmatic is a term used to describe the buying...
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Programmatic Delivery: The Future of Content Marketing and Promotion? was originally posted by Video SEO Services Breaking News
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