What We Learned From Analyzing 1.4 Million Featured Snippets

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Posted by Ghergich

What you should know about featured snippets

Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze.

What makes this study different?

Our study focused on 30 questions, prepositions, and comparison search phrases instead of a random set of keywords.

Anecdotally, many other SEOs and I saw that pages that answer questions — such as who, what, when, where, and how — tend to be great at earning featured snippets.

Our goal was to see if our “gut feelings” were backed by data. In most cases they were, but with a few surprising caveats. Let's dive into the findings.

Featured snippet questions

Group findings

• The questions group as a whole is fantastic at earning featured snippets, especially paragraph snippets.
• “How” (46.91%) and “Have” (17.71%) significantly outperformed the other questions...

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What We Learned From Analyzing 1.4 Million Featured Snippets was originally posted by Video SEO Services Breaking News