Game Changing Technology for any Business
Posted by MiriamEllis
One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that you can both empathize with SAB brand owners and create a strategy that honors limitations while also identifying opportunities.
In marketing SABs, you’ve got to learn to make the best of a special situation. In this post, I want to address two of the realities these companies are facing right now that call for careful planning: the unique big picture of SAB local listing management, and the rise of Google’s Home Service Ads.
Let’s talk listings, Moz Local, and SABs
I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,
“This...
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Special Notes for SABs Amid Decreased Local Search Visibility was originally posted by Video SEO Services Breaking News
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