Game Changing Technology for any Business
One of the largest panels at Advertising Week 2017 tackled one of the classic topics in the advertising, marketing, media, and related creative industries: The strategic symbiosis of data and creative. The panel was moderated by Quynh Mai, Founder of Moving Image & Content. Her panelists included some of the best and the brightest stars in the business, namely:
- Richard Alan Reid, BuzzFeed’s International Executive Creative Director & Executive Producer.
- Renee Plato, the SVP of Media Solutions and Innovation at Nielsen.
- Becky Wang, the CEO of Crossbeat New York.
- Michelle Klein, Facebook’s Marketing Director for North America.
- Kristen D’Arcy, who runs digital marketing, social and media for AEO.
- Maureen Traynor, the Global Director, Creative Solutions at Spotify.
Since I know you’re incredibly busy, let me share the session’s conclusion at the beginning of this column: Successful brands and disruptors are inverting the traditional “top down” approach that was...
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When Data Meets Creative: Why Audience Insights are Critical for Video Publishers was originally posted by Video SEO Services Breaking News
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